Friends of Dentro

Welcome to the sixth edition of Friends of Dentro!

For us, the summer was a time of reflection, leading to a sharpened focus on our mission and strategy. Last month we’ve already introduced our five new service areas. This month, we’ll show you our new brand identity, which is now live on our redesigned website!

In that same strategic spirit, this month's insight tackles a crucial question for any business investing in technology: Is your AI a cost center, or a true company asset?

And we share a peak into Google’s new state-of-the-art image model ‘Nano Banana’.

Thanks for reading along!

Btw, if you have questions about one of the topics mentioned or want to learn more, just reply to this email and we’re happy to hear from you.

👀 Inside Dentro: Welcome to the new Dentro (design)

Our current brand is from our early days and it was time to step up our game. We believe AI doesn't have to be complicated or inaccessible, but rather a powerful tool that creates real, measurable value. At above all, real tangible ROI.

So we went ahead and tried to translate this idea into a renewed corporate design and a fully revamped website. It's clearer, bolder, and more user-friendly – designed to help you find the solutions you need, faster.

We invite you to see for yourself on dentroai.com.

💡 AI in Practice: Is your AI just a cost center or a strategic asset?

Many companies view implementing AI primarily as a line item on an expense sheet. We believe that when used correctly – especially when building proprietary, automated solutions – AI evolves from an operational cost into a valuable financial asset.

Here are three key ideas on this:

1. Data Sovereignty = Value Creation: Using generic, public AI tools often means your data might be used to train their models. In contrast, a custom-built solution ensures that all your data – and the intelligence derived from it – remain your exclusive property. You are building a unique, non-replicable knowledge base that directly increases the value of your company.
   

2. Control vs. Dependency: Relying solely on third-party AI services can expose you to unpredictable pricing and sudden platform changes. Investing in your own automated solutions gives you a more predictable cost structure and puts you in full control. You build a long-term capability instead of just renting a short-term tool.
   

3. Long-Term ROI Through Capability Building: Investing in your own custom AI solutions is also an investment in your team. You build in-house know-how, create independence from external vendors, and thus secure a long-term strategic advantage that pays dividends far beyond simple efficiency gains.

Therefore, the decision to build a proprietary AI solution is more than just a technical choice – it's a strategic decision about the value of your data, your operational independence, and the future of your company.

🍌 AI News: Google’s new state-of-the-art image model

At the moment, Google is clearly catching up in the AI world.

With Gemini Pro 2.5 they already offer one of the most powerful large language models currently out there. And now, they managed to catch up in another area: image generation.

A new model best known by its working title ‘Nano Banana’ has recently been making waves on the internet, with many people saying that it makes things possible that weren’t possible just a few days ago.

Yet another sign for just how crazy fast the AI world moves!

If you’re curious, you can give it a go yourself for free in the Google AI studio (free sign up required).

And this wraps up the sixth edition of Friends of Dentro. Thanks so much for being a part of it and reading along as Dentro evolves!

Questions, feedback, or anything else you’d like to tell us? We’re happy to read it all
– just hit ‘Reply’ on this email.

All the best,
Paul & Paul from Dentro

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